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Phong cach Sai Gon - Boost revenue & Optimize managemennt
Founded in 2011 and having experienced over a decade of formation and development, Phong Cách Sài Gòn has become a beloved fashion and accessory brand among Vietnamese women.
Phong cach Sai Gon - Boost revenue & Optimize managemennt
Founded in 2011 and having experienced over a decade of formation and development, Phong Cách Sài Gòn has become a beloved fashion and accessory brand among Vietnamese women.
Challenge
As Saigon Style rapidly expanded with a surge in orders and customers, the brand faced significant challenges in managing and operating its multi-channel business. The order management, inventory, and customer care systems were fragmented and lacked integration, leading to delays in order processing and errors in inventory updates. This not only reduced business efficiency but also negatively impacted the shopping experience, resulting in a wave of customer complaints.
Enhancing Multichannel Customer Conversation Management

Enhancing Multichannel Customer Conversation Management

Messages and comments from all channels like Facebook, Zalo, and the website are consolidated into a single interface. The Pancake system automatically distributes conversations to customer care staff, combined with powerful response support tools. This allows staff to increase response speed, personalization, and consistency in the consulting process. This is the key to enhancing customer satisfaction, repurchase rates, and building customer loyalty.

Centralized Order and Inventory Management, Automation

Centralized Order and Inventory Management, Automation

Synchronizing orders from sales channels like the website, Facebook, TikTok, Shopee, Lazada, etc., helps minimize errors and optimize order processing time. Automatically updating inventory levels in real-time across channels ensures accurate goods control and prevents phantom inventory issues. Automatically updating the order journey to customers via messages.

Enhancing Customer Support and Sales with Chatbot Technology

Enhancing Customer Support and Sales with Chatbot Technology

Use Chatbots to speed up response times and enhance personalization while easily segmenting customer groups. Automated scenarios like purchase reminders, birthday discount codes, and order closing have improved the customer experience and boosted overall conversion rates.

Enhance Website Sales Performance

Enhance Website Sales Performance

Switching to Storecake, Pancake's professional website service, allows Saigon Style to manage content effortlessly, optimize for SEO and mobile devices, and streamline operations. Most importantly, order and message management on the website are seamlessly integrated into a secure, customizable, and closed-loop ecosystem.

Impressive numbers
By streamlining operations and management with Pancake, Saigon Style has experienced remarkable revenue growth and a significant boost in customer satisfaction. The brand has successfully expanded its multi-channel sales presence while reinforcing its strong foothold in the market.
x3
Customer Satisfaction
38%
Lower Internal Operating Costs
x2
Online Channel Revenue
Mr. Le Tran Hung
CEO Phong Cach Sai Gon
Leveraging the Pancake software ecosystem has optimized our operations, especially in customer care, sales channel expansion, and order and inventory management. We have not only improved efficiency but also enhanced the customer experience, resulting in remarkable revenue growth. I am proud of the successes we’ve achieved and confident in our sustainable growth moving forward.
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